MY PATH

2025 – Present

Demand Generation + AI

I embed modern AI and automation directly into demand generation systems to increase precision, scale, and efficiency. Tools like ChatGPT, Claude, and DeepSeek accelerate research, segmentation, and signal analysis, while Clay, Apollo, and ZoomInfo power enriched, highly personalized targeting.

Instantly, Salesloft, and Outreach execute sequenced outreach with logic-driven workflows, and deliverability platforms like Warmbox help scale volume without harming sender reputation. Together, these tools turn outbound into a data-driven, continuously optimized pipeline engine.

This is The Spear Method in motion: 15 years of judgment, now running at AI speed.

2018 – 2025

meet9am.com | Founder & Head of Operations

Built and scaled a boutique demand generation agency delivering full-funnel pipeline creation for B2B technology clients.

  • Increased sales-ready lead volume by 70% in one quarter through advanced segmentation, persona expansion, and outbound testing
  • Automated workflows to reduce manual execution by 30%, increasing campaign velocity and consistency
  • Managed full pipeline lifecycle—from ICP definition to prospecting and Sales-Accepted Opportunities (SAOs)
  • Partnered directly with founders, CROs, and sales leaders to align outbound strategy with revenue targets

CLIENTS: Accedian, Aimsio, 3TierLogic, Bell Mobility, Bluestream, BookJane, CuzTech, GeoTab, Kidzsmart, Modern Requirements, Passtime, Positrace, Prophix, RingCentral, Tekkio, Webtech Wireless

2018 – 2019

Langia / Cuz Translation | Senior Business Development Consultant

Spearheaded specialized outbound demand generation targeting the legal and immigration services niche, establishing a new revenue channel through strategic partner acquisition.

  • Launched and scaled an outbound demand channel exclusively serving law firms and certified immigration consultants
  • Onboarded an average of 10 prospects monthly to platform free trials, with 30% converting to paying customers
  • Built targeted prospecting lists, messaging frameworks, and qualification criteria in collaboration with delivery teams
  • Improved lead-to-opportunity conversion by 25% through tightened Ideal Customer Profile (ICP) alignment and enhanced qualification standards
2017 – 2018

Preston Mobility | Regional Business Development Consultant

Developed outbound demand programs for IoT and mobility solutions across enterprise and mid-market accounts.

  • Established feedback loops between sales and customer support, improving lead quality and post-sale retention
2014 – 2017

PassTime USA | Senior Account Manager (Bilingual)

Managed full sales lifecycle for telematics and fleet management solutions.

  • Booked 25 qualified sales meetings in one week through metrics-driven outbound execution
  • Contributed to standardized sales playbooks that improved onboarding and time-to-close
2012 – 2014

Webtech Wireless | Account Manager

Generated demand and managed enterprise sales cycles for telematics and fleet management solutions.

  • Improved renewal rates by implementing structured Quarterly Business Reviews (QBRs)
1992 – 2010

Entrepreneurial Foundation — Building From Zero

Before entering the corporate demand‑generation space, I launched and scaled three ventures from the ground up. This is where I learned to identify opportunity, bootstrap execution, and turn ideas into operational reality.

Digital Studio / 3D Animation Production | 1992‑2001

Bootstrapped a visualization studio from two high‑end DELL Precision workstations running 3D Studio Max, AutoCad, Adobe Creative Suite, and Lightscape. Prospected architects and developers through direct cold calling sourced from the White Pages—no database, no CRM, no automation. Delivered 3D renderings and animations for real estate marketing.

Clients included: BOSA Development, Arthur Erickson Architects, Henriquez Partners Architects, Mirage Graphics, Bob Rennie Marketing.

NightOut Entertainment | 1999‑2008

Built an event‑promotion and management company catering to ESL students after identifying a social gap in the market. Sold events directly through language schools—from concept to cash flow in weeks.

Clients included: ILAC, VanWest College, VGC International College, ILSC, Inlingua — securing contracts in a downtown Vancouver market of over 50 ESL schools.

My Perfect Home | 2003‑2006

Leveraged NightOut's network to launch a homestay service for ESL students. Managed property refurbishment, client placement, and day‑to‑day operations.

Clients included: ILAC, VanWest College, VGC International College, ILSC, Inlingua — building presence in the same concentrated downtown Vancouver ESL ecosystem.

Education

Education & Foundation

  • Vancouver Film School — 3D Computer Animation Diploma
  • Emily Carr University of Art & Design — Computer Applications (Digital Arts)

Early Career Foundation
High-velocity sales discipline developed in high-volume outbound environments (300+ dials/day). Core skills in objection handling, pattern recognition, and resilience underpin modern, data-driven demand generation systems.